Year
2024
Role in project
BRANDING / PACKAGING
Client
Zelenukha
ABOUT THE PROJECT
ZELENUKHA is a pioneer in growing organic and highly nutritious microgreens using innovative hydroponic methods
The company is committed to sustainability, cultivating its greens without pesticides, herbicides, or artificial fertilizers. Today, ZELENUKHA is a leader in the microgreens industry, known for its exceptional freshness, nutritional value, and environmental responsibility.
Objective
The goal was to develop a bold and recognizable corporate identity that reflects ZELENUKHA’s commitment to health, sustainability, and innovation.
The design needed to capture the vibrant freshness of microgreens while emphasizing the brand’s eco-conscious approach. It was essential to create a visual language that would appeal to modern, health-conscious consumers while differentiating ZELENUKHA from competitors.
Solution
The branding is dominated by bright and juicy shades that highlight the freshness of the products. The design alternates between emphasizing color and showcasing the microgreens themselves, reinforcing the product’s natural appeal.
The logo and visual identity were crafted to convey a sense of vitality and environmental consciousness. The brand name ZELENUKHA (derived from the Russian word for the color green, «зелёный») was chosen to reflect both its green philosophy and dedication to sustainability. In alignment with its eco-friendly mission, the microgreens are grown in biodegradable trays made from sugar cane waste, and the packaging is made from recycled materials.
Results
The new identity successfully communicates ZELENUKHA’s mission and values, positioning the brand as a modern leader in the organic food industry.
The fresh, vibrant design strengthens consumer trust and highlights the company’s dedication to environmental responsibility.
With a cohesive and engaging brand presence, ZELENUKHA continues to inspire and attract health-conscious individuals looking for a sustainable way to enjoy fresh, nutritious greens.
