Year
2025
Role in project
BRANDING
Client
RIMS KIT
ABOUT THE PROJECT
RIMS KIT® was founded by a group of automotive culture enthusiasts and engineers aiming to revolutionize the custom wheel market.
The brand focuses on crafting maximum-diameter custom wheels that transform elite vehicles into symbols of power. Their mission is to set new industry standards while prioritizing innovation and sustainability.
Objective
The goal was to develop a bold and technologically advanced brand identity that reflects the premium quality and sustainability values of RIMS KIT®.
The branding needed to emphasize innovation, performance, and environmental responsibility while maintaining a strong connection to automotive culture. Additionally, the project required the creation of key visual assets and market launch materials.
Solution
The logo was designed as a palindromic symbol, ensuring readability from different angles, reinforcing the idea of rotation and symmetry.
Inspired by key automotive elements, its form reflects wheel diameter, inch-based measurements, and tire tread patterns. The visual identity integrates a powerful, high-tech aesthetic with clean and minimalistic design elements. Sustainability was a major focus, with 75% of materials sourced from recycled aluminum, magnesium, and titanium, significantly reducing the carbon footprint. The packaging was engineered for minimal waste, reducing transport emissions by 15% and eliminating unnecessary chemical coatings.
Results
The new branding establishes RIMS KIT® as a leader in high-end custom wheels, merging performance with sustainability.
The powerful visual identity strengthens the brand’s connection to automotive culture while emphasizing innovation and eco-conscious manufacturing.
With a full set of launch materials and a distinctive brand presence, RIMS KIT® successfully positions itself as a game-changer in the custom wheel market.
