Year
2024
Role in project
UX/UI Design
Clients
creative
ABOUT THE PROJECT
Creative I is a contemporary online store focused on beauty and health products.
The platform curates premium skincare and haircare brands, combining e-commerce with a lifestyle editorial approach. The brand aims to appeal to modern, design-savvy consumers through a seamless shopping experience and visually refined interface.
Objective
The goal was to create a striking and elegant visual identity and e-commerce interface that would balance editorial aesthetics with commercial clarity. The client requested a design system that would feel artistic yet functional—evoking the feel of a fashion magazine while driving product sales. Mobile adaptability, modularity for future scaling, and an intuitive UX were essential.
Solution
We developed a bold identity with a signature red “C” icon, sleek sans-serif typography, and high-contrast editorial layouts that merge fashion imagery with clean e-commerce modules. The website architecture is built around an immersive, scroll-based experience with layered product cards, custom photography, and seamless transitions between catalog and product pages. Each product card includes minimalist iconography, concise CTAs, and subtle visual hierarchy, enhancing usability across all devices.
Result
- The final platform delivers a refined user journey that merges fashion editorial with effortless shopping.
- Users can browse collections fluidly across desktop, tablet, and mobile, while the high-end design reinforces brand perception and consumer trust.
- The project successfully elevated Creative I from a conventional e-commerce site to a visually driven beauty destination—enhancing brand loyalty and conversion rates.
