Year
2024
Type of project
Rebranding
Client
Russko-Vysotskaya Poultry
ABOUT THE PROJECT
Rebranding of «Russko-Vysotskaya Poultry» brand
«Russko-Vysotskaya Poultry» brand produces truly rustic products. They evoke the taste of childhood and the experience of enjoying chicken at your grandmother’s village home.
The farm produces chicken meat from poultry raised on a plant-based diet, without the use of hormones or steroids. The brand adheres to ecological principles and strives to minimize its environmental impact. This commitment is reflected in their packaging design.
Our work results in a new, harmonious image rooted in authenticity, sustainability, and the aesthetics of rural life, demonstrated through natural kraft paper color, thoughtful typography, and hand-drawn graphics.
Logo
Following clients needs
The brand’s previous logo fell short of meeting business needs, lacking cohesion and failing to leave a lasting impression.
Tasked with preserving the logo with minimal alterations, the client turned to us for a solution. We enlarged the emblem and simplified it to a single color scheme. The result is a revitalized logo that exudes harmony and versatility and effortlessly complements all mediums.
Before/After
Packaging
Key visual of the brand
The image of a village house, hand-drawn graphics, and a kraft background are integral parts of the new brand’s identity. To reflect the key characteristics of the brand, we chose natural shades reminiscent of the colors found in nature. The updated packaging looks modern and effectively communicates the brand’s values.
Before/After
Results
«Russko-Vysotskaya Poultry» brand was re-invented in July 2023. In five months, the retail share reached 15% of the total sales for the «Russko-Vysotskaya Poultry» brand.
Brand is available at “Pyaterochka”, “Magnit”, “Plovdiv” markets in the Northwestern Federal District of Russia and at “Azbuka Vkusa”, Moscow.
The brand is planning to expand its presence in nationwide market chains and venture into new segments, including ready-to-eat meals and semi-finished products.
The brand received the «Agro-Investor of the Year 2023» award in the category of «Best New Brand».
Booth at the «Peterfood 2023» Food Trade Exhibition.
