Year
2023
Role in project
Packaging
Client
The Organic Crave
ABOUT THE PROJECT
Kosatkin is a seafood brand specializing in premium-quality Kamchatka herring.
The project encompassed the creation of a logo, visual identity, and packaging design. The core emphasis was placed on the geographical identity and traditions of the region, resulting in a recognizable and emotionally resonant brand image. The design elements reflect the natural purity of Kamchatka’s environment and the cultural heritage of its fishing traditions, creating a brand that stands out for its authenticity and connection to nature.
Objective
The goal was to develop a strong brand identity, including a logo and packaging design, that reflects Kamchatka’s fishing heritage and pristine nature.
The design needed to create an emotional connection with consumers while balancing authenticity with a modern, premium aesthetic to enhance product visibility.
The logo of the «Kosatkin» brand was designed with a focus on its geographical identity, emphasizing its connection to Kamchatka and marine traditions. The main idea is to create a visual image that is easily recognizable and highlights the natural quality of the product. It also fosters an emotional bond with the audience, drawing attention to the product’s eco-friendliness and unique origin.
Packaging
The packaging for Pacific herring is designed in a minimalist style with a vibrant blue background, emphasizing the product's marine theme, freshness, and premium quality.
The front side features a detailed illustration of the herring, complemented by a «window» that reveals the product itself. The illustration and retro fonts harmonize with the logo, reinforcing the brand’s concept of tradition and eco-friendliness.
The back side includes a map of Kamchatka highlighting the fish’s origin. Statements like «Wild fish from natural habitats» and «Made with a traditional recipe without preservatives» emphasize the product’s naturalness and high quality.
The balanced packaging design makes the product stand out on the shelf while being informative and aesthetically pleasing – enhancing consumer trust and strengthening the brand’s image.
Results
The new identity effectively communicates Kosatkin’s dedication to tradition, sustainability, and quality.
The striking packaging enhances shelf presence, attracting consumers who value authenticity and eco-friendly practices.
By merging heritage-inspired aesthetics with a contemporary, premium feel, the brand strengthens its market position and consumer trust.
