Year
2023
Role in project
PACKAGING
Client
KATUSHA
ABOUT THE PROJECT
Katusha is a Russian cookware brand specializing in stainless steel, aluminum, and enamel products.
The brand integrates modern technology with stylish design, offering a diverse range of high-quality cookware that is both functional and accessible to a wide consumer base. The goal was to refresh the brand identity to enhance its recognition and appeal in the market. This involved developing a new logo, refining the color palette, and creating a cohesive brand book. Additionally, the product packaging needed to be updated to align with the brand’s premium positioning while improving functionality and aesthetics.
Logotype
The "KATUSHA" cookware brand logo combines elegance and modernity.
The new brand identity features a refined logo with the letter «K» inside a circle, using a gold-to-bronze gradient to symbolize quality and premium craftsmanship. A serif typeface conveys elegance and reliability, while the dark background enhances contrast and visual appeal. The packaging was redesigned with a minimalist, modern aesthetic, combining dark gray tones with golden gradients. The layout highlights key product features, with improved readability and maintaining a strong brand presence. The packaging structure was also adapted to accommodate various product lines, ensuring a unified and recognizable look across the brand’s portfolio.
packaging redesign
As part of the redesign of the "Katyusha" brand packaging, a modern minimalist design was created.
The packaging includes an updated logo, enhanced product visuals, and a focus on product features and eco-friendliness. Informational blocks were redesigned for better readability, and the design structure was adapted to accommodate various product lines, improving brand recognition.
Results
- The rebranding of Katusha led to a 25% increase in sales, driven by a stronger visual identity and updated packaging.
- The brand successfully expanded into major retail chains such as Auchan, Perekrestok, and online marketplaces Ozon, Wildberries, and Yandex Market. KATUSHA’s overall rating in online stores reached 4.9 stars, with over 10,000 customer reviews, reinforcing consumer trust and credibility.
- The modernized design and strategic branding approach have significantly strengthened market presence and customer engagement.
